For this project, I got to create a Nigerian chocolate company brand and it's identity. I wanted to market this chocolate brand to all ages and customers. I really wanted to focus on the color and aesthetic of my brand. I went with a deeper blue to signify luxury and relaxation. Seeing the smooth curves gives the buyer a sense of what they should expect when trying Cocoa Nova. The logo itself is playful yet clean. Combining the A and V with a cocoa nut ties the brand name together. I used Bree Semibold for a font face because of its elegant curvatures. Adding white line sketches of my own provide a contrast to the swirling blue background to explain what Cocoa Nova is with design.
Brand Logo
Chocolate Bar
Tea Box & Bag
Packaging Front
